The founding partners and management team have devoted their business careers and are personally passionate about the importance and future potential of products and services that appeal to health, wellness and LOHAS consumers. This deep understanding and passion resonates and continues to be a differentiator in all Content Communication Service ventures.

The CCS team understands how to position and execute against health, wellness and LOHAS consumers' need for connection and expression of their values through their purchasing behavior. With this understanding we actively promote an inter-connectedness between CCS company products and services, and participants broad interests in health, wellness and sustainability.

CCS ventures subscribe to the principles of Integrative Health as seen below.

Integrative Health. The emerging future paradigm in health that emphasizes getting at the underlying causes of disease and provides scientific validation of the process and appropriate testing procedures. Integrative medicine combines treatments from conventional medicine and CAM (Complimentary Alternative Medicine) for which there is high-quality evidence of safety and effectiveness. The National Center for Complementary and Alternative medicine ("NCCAM"), defines CAM practices as five domains: Whole Medical Systems, Mind-Body Medicine, Dietary Supplements, Manipulative and Body-Based Practices and Energy Medicine.

LOHAS. An acronym for "Lifestyles of Health and Sustainability," LOHAS describes an integrated, rapidly growing market for goods and services that appeals to consumers who have a meaningful sense of environmental and social responsibility and incorporate those values into their purchase decisions. LOHAS includes a wide variety of industries and topics including: natural and organic foods/beverages; personal care; household products; socially responsible investing; hybrid transportation; green building & design; energy efficient electronics and appliances; corporate social responsibility; recycled products; renewable energy, ecotourism, organic apparel and others.

Organic Products. Organic products/ingredients are those grown utilizing sustainable agricultural methods, with no chemical fertilizers or pesticides, and which are formulated without artificial colors, flavors, and preservatives and other harmful additives. Regulated by the USDA as authorized by the Organic Foods Production Act of 1990, organic products and their labeling are expressly defined and reviewed by authorized certifiers in the U.S.